SportsBlog leaderboards are based on the amount of traffic posts in certain categories receive (it is not based on how much traffic a blog in general receives).
The process works as follows:
SportsBlog moderators categorize each post a blogger makes down to the team level (e.g.: NFL / AFC EAST / JETS)
SportsBlog keeps track of how many unique visitors those categorized posts receive throughout the month
SportsBlog adds up all of the unique visitors a blogger receives to posts in each category each month (resetting on the 1st of each month)
The aggregate amount of unique visitors received that month determines a blogger's rank in the relevant category
Bloggers can be in the running for multiple leaderboards each month. The amount of leaderboards bloggers compete in is only limited by the amount of sports and topics they blog about.
Bloggers are automatically entered into leaderboards that belong to the parent of the topics they write about. For example, bloggers who post about the Jets are automatically entered into the "NFL," "AFC EAST," "JETS," and "ALL SPORTS" leaderboards.
Bloggers are emailed at the end of each month with their final rankings, and the blog owner also receives a digital trophy on their profile if they place within the Top 3 of a category.
SportsBlog is proud to partner with some of the top leagues and Players Associations in the world. Through these partnerships, SportsBlog empowers professional athletes -- both former and current -- to connect with fans and tell their stories on their own SportsBlog.
In addition to the more than 1,000 athlete blogs that we power, SportsBlog is the technology behind the official Players App for all three major basketball Players Associations in the US.