Big Baller Brand
If you haven't heard of the Big Baller Brand, well, you probably live under a rock. Run by top NBA Draft prospect Lonzo Ball's father Lavar, the brand will comically attempt to compete with the likes of Nike and Under Armour. Last week, the Big Baller Brand released a shoe that retails for $495. You read that right, $495. When asked about the asinine pricing, Lavar Ball responded by saying that if you cannot afford the shoe then "you're not a big baller."
Hmmm. All I can say is I really hope Lonzo can hoop at the next level. His father is putting immeasurable pressure on his son. The man has taken helicopter parenting to the next level. This is not to say that Lonzo can't handle it, but even a solid rookie campaign would not live up to the expectations that are placed upon him due to his father's antics. I appreciate the initiative and the business prowess of the Ball family. I really do. But I think Lonzo should focus on becoming a dominating NBA floor general before wasting time and energy trying to promote his father's brand.
