5 Signs of Poor Quality Content That Would Convert Low
Of course, the quality of the content is quite subjective. For some, a creative piece might be remarkable; for others, it could be irrelevant and poor.
However, that said, there are a few fundamental parameters that your content must match so to fit its objectives and deliver you the right returns.
In that context, here are five signs of poor quality content that converts low:
Content around keywords: We’re in 2020, hello? Creating content around specific keywords is a poor strategy that died years back. Sadly, so many people still do it. Don’t be one of them. In this semantic SEO era, create content around topics that deliver highly to humans and not bait the search bots.
Lack of LSI keywords: Search engines now aren’t just using keywords to understand the meaning of content. It has several ways to understand the context of what you’re trying to say. One of those ways is to look through the synonyms of keywords. This is where, as a content creator, you must get serious about Latent Semantic Indexing. You must include LSI keywords in your content to help search bots better understand the context of what you’re trying to say. It will improve your search ranking for targeted keywords.
Unnecessarily long content: The average length of content on the first page of Google is 1,890 words. This simple fact has led many to create long and never-ending blog posts unnecessarily. Understand that people’s attention is low now. They don’t have the time to read such long articles. Moreover, if you aren’t providing them enough value, it’s going to hurt your bounce rate, brand value, and retention rate. The length of the content should be only as much as it’s needed. Be straight on point. Every line must be meaningful. Don’t waste readers’ time.
Lack of enough images: Images not only provide you enough SEO opportunities but also make your content visually appealing, which is essential to deliver readers a good experience. Include more relevant images, screenshots, and graphs that add value to your text.
No internal links: Internal link building is one of the most SEO techniques. Just ask any SEO company San Jose based. And yet it remains underrated for many. Internal links pass on the link juice to different ends of your website. They help users navigate to other relevant pages, enhancing their experience and, at the same time, boosting your site’s session duration and lowering the bounce rate, which is important for better ranking on SERP.
These are five signs of poor quality content that would inevitably fail to meet its objectives and goals. If you’re making these mistakes, steer clear of them. If you need help, hire the best SEO Company in India that has a dedicated content team; work along with them to create better quality content and build an indomitable digital asset.