"Rising" To The Occasion - Daytona Lights The Welcome Sign
DAYTONA Rising is a $400 million re imagining of an American icon – Daytona International Speedway. Five expanded and redesigned entrances, or "injectors," will lead fans to a series of escalators and elevators, transporting them to three different concourse levels. Each level features spacious social areas, or "neighborhoods," along the nearly mile-long front stretch. At the conclusion of the redevelopment, Daytona International Speedway will have approximately 101,500 permanent, wider and more comfortable seats, twice as many restrooms and three times as many concession stands. In addition, the Speedway will feature over 60 luxury suites with track-side views and a completely revamped hospitality experience for corporate guests. DAYTONA Rising: Re imagining an American Icon, expected to create 6,300 jobs, $300 million in labor income and over $85 million in tax revenue, will be completed in time for the 2016 Rolex 24 At Daytona and DAYTONA 500.
Daytona International Speedway (DIS) held a special ceremony Tuesday night to officially light its new identification sign as part of the $400 million DAYTONA Rising project.
Members of the France family helped light the 355-foot sign, complete with 3,619 LED lights. Before arriving at DIS in October, the massive "supersign" traveled nearly 1,500 miles from manufacturer Jones Sign Company’s headquarters in Green Bay, Wisconsin.
The new sign will welcome race fans and guests near the center injector/entrance upon completion of the project in January 2016.