Lakers sign second largest jersey sponsorship deal
The Los Angeles Lakers have inked a multiyear deal with Wish, a e-Commerce platform based in California. As a result of the deal, the Wish logo will be featured on the Lakers jersey's over the course of the deal.
Wish, based in San Francisco is a e-Commerce company. Known for the Wish app, which allows consumers to purchase millions of items. Wish eliminates price mark-ups from retail stores, allowing the consumer to purchase directly from the factory.
According to Sports Business Journal, the deal is worth $12-14 million dollars annually. The deal is the second largest jersey sponsorship deal in the NBA, behind the Golden State Warriors $20 million dollar deal with Rakuten.
In April of 2016, the NBA announced that they would begin selling ads on jerseys in the 2017-2018 season. Following their announcement today, the Lakers became the 16th team to reach an agreement on an ad deal, making more than half of the league to feature ads on jerseys.
