Will Andrew Wiggins get a signature shoe?
It has been reported by ESPN that there is “strong hesitation” within Adidas about giving Timberwolves wing Andrew Wiggins his own signature shoe.
The uncertainty around Wiggins and his marketability has made the sports giant turn it's head towards Bucks star Giannis Antetokounmpo, with the hope of signing him to a shoe deal this summer.
Per ESPN: “The brand had hoped that Timberwolves rising phenomenon Andrew Wiggins could fill that role, but internally there has been strong hesitation about whether Wiggins could carry his own signature shoe.”
“Antetokounmpo’s game is already more established and more accomplished, leading the company to look at making a massive offer that could steal him away from Nike.”
Either way, both Nike and Adidas are going to get a future star of the league, and the other big players in the NBA shoe game need to step up, and fast.